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- 15 min readOperations
494 Days Using Claude AI to Build My Business. What I Learned.
How to actually use Claude in your business
After 494 days running a one-person business almost entirely through Claude and Claude Code, here is what AI actually is under the hood, why it behaves the way it does, and how to get far more out of it.
- 17 min readSales
The Psychology of Why People Actually Buy
Sell the hole, not the drill
People buy on emotion and justify with logic. Most founders describe what they do, when buyers only care about the problem they want gone. Here is the psychology of why people actually buy, and the One Belief System for saying it so they do.
- 23 min readSales
How to Validate Your Business Idea Before You Start It
Don't build it until you've sold it
The most common root cause of business failure is building something people did not want to pay for. Here is the order of operations that proves real demand before you build, and the five questions that get you there.
If It Were Easy, Everyone Would Do It
It's meant to be hard. That's the moat
Most people quit when the work gets hard, and they walk away from the most valuable thing they had. Here is the science on why difficulty is your moat, why almost everyone avoids it, and how to use that on purpose.
- 24 min readLead Generation
How to Never Run Out of Clients
Clients on demand, not by luck
Getting clients isn't luck, it's a system. The only four ways to get a client, how to pick your channels, give value before you ask, and build a steady flow that never runs dry.
- 19 min readSales
How to Actually Be Good at Sales
Selling is a skill you build
Most founders think you're either a natural at sales or you're not. You're not, and that's fine, because sales is a system you can learn. Here's how it actually works, backed by the research.
- 21 min readOperations
How to Build a Business That Runs Without You
Make yourself optional, not absent
The full system for building a business that runs without you: spot where you are trapped, value your time, document it once, delegate outcomes and decisions, hire in the right order, and build the rhythm that keeps it moving.
Start 20 Businesses in 12 Months
Business is a skill you build
It took me eight failed businesses and eighteen years to learn that business is a skill you build. Here are the lessons, the six systems they led to, and what to do with them.