Topic
Sales
Selling as a skill you build: process, pricing, and the conversations that turn interest into revenue.
- 17 min readSales
The Psychology of Why People Actually Buy
Sell the hole, not the drill
People buy on emotion and justify with logic. Most founders describe what they do, when buyers only care about the problem they want gone. Here is the psychology of why people actually buy, and the One Belief System for saying it so they do.
- 23 min readSales
How to Validate Your Business Idea Before You Start It
Don't build it until you've sold it
The most common root cause of business failure is building something people did not want to pay for. Here is the order of operations that proves real demand before you build, and the five questions that get you there.
- 19 min readSales
How to Actually Be Good at Sales
Selling is a skill you build
Most founders think you're either a natural at sales or you're not. You're not, and that's fine, because sales is a system you can learn. Here's how it actually works, backed by the research.