Topic
Sales
Selling as a skill you build: process, pricing, and the conversations that turn interest into revenue.
How to Get 10x More Clients Without More Leads
Same 100 leads, 12 clients
For every 100 leads that come into a typical business, about 1 turns into a paying client. Here is how the same 100 leads can give you 12 instead, by fixing the three rates hiding inside your conversion rate. No extra traffic, no extra ad spend.
25 min read
The Psychology of Why People Actually Buy
Sell the hole, not the drill
People buy on emotion and justify with logic. Most founders describe what they do, when buyers only care about the problem they want gone. Here is the psychology of why people actually buy, and the One Belief System for saying it so they do.
17 min read
How to Validate Your Business Idea Before You Start It
Don't build it until you've sold it
The most common root cause of business failure is building something people did not want to pay for. Here is the order of operations that proves real demand before you build, and the five questions that get you there.
23 min read
How to Actually Be Good at Sales
Selling is a skill you build
Most founders think you're either a natural at sales or you're not. You're not, and that's fine, because sales is a system you can learn. Here's how it actually works, backed by the research.
19 min read