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Lessons from the journey: the failures, decisions, and hard-won principles behind building businesses that last.

  • 14 min readPersonalMindset

    If It Were Easy, Everyone Would Do It

    It's meant to be hard. That's the moat

    Most people quit when the work gets hard, and they walk away from the most valuable thing they had. Here is the science on why difficulty is your moat, why almost everyone avoids it, and how to use that on purpose.

  • 13 min readPersonalMindset

    Start 20 Businesses in 12 Months

    Business is a skill you build

    It took me eight failed businesses and eighteen years to learn that business is a skill you build. Here are the lessons, the six systems they led to, and what to do with them.

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