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Lessons from the journey: the failures, decisions, and hard-won principles behind building businesses that last.

  • PersonalMindset

    The One Habit You Need to Be a Successful Entrepreneur

    You cannot stay consistent at what you cannot see

    Everybody says consistency is the key, and nobody tells you how to actually be consistent. Here is the habit that fixed it for me: measuring and tracking every activity in the business, so the work pays you something on the day you do it instead of 3 months later.

    10 min read

  • PersonalMindset

    How to Be Successful If You're Lazy

    Lazy by nature, productive by design

    Everyone who works with me thinks I am one of the hardest working people they know. The truth is I am one of the laziest. Here is the science on why discipline will not save you, and the systems that make the lazy option harder than the work.

    16 min read

  • PersonalMindset

    The Paradox of Being a Boring Entrepreneur

    Being boring is the best business strategy

    Your brain is wired to chase whatever is new, which is why the boring work is so hard to stick with. Here is the science on why steady founders win, why the doom loop kills momentum, and how to build a system that keeps you doing the boring work that pays.

    15 min read

  • PersonalMindset

    If It Were Easy, Everyone Would Do It

    It's meant to be hard. That's the moat

    Most people quit when the work gets hard, and they walk away from the most valuable thing they had. Here is the science on why difficulty is your moat, why almost everyone avoids it, and how to use that on purpose.

    14 min read

  • PersonalMindset

    Start 20 Businesses in 12 Months

    Business is a skill you build

    It took me eight failed businesses and eighteen years to learn that business is a skill you build. Here are the lessons, the six systems they led to, and what to do with them.

    13 min read

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